How SFMart's SEO Strategy Led to a 993% Sales Growth and a 97.55% Boost in Organic Traffic
SFMart is committed to using the highest quality organic ingredients, with a focus on delivering nutritious and long-lasting products. Every item is carefully crafted to meet the highest standards of purity and sustainability, ensuring 100% organic produce in every bite.
Bluetech IT Services has been a key partner in helping SFMart enhance its online presence. With expertise in SEO and SMO, Bluetech uses modern strategies to boost site traffic and improve user experience. By closely monitoring customer behavior and offering continuous support, Bluetech ensures that SFMart's digital growth remains steady and effective.
The Business Challenge: How SFMart Conquered Search Visibility Barriers
High Competition: The organic food market is crowded with established brands, making it tough to rank for popular keywords like "organic food" or "natural supplements."
Keyword Optimization: Finding and targeting long-tail keywords specific to niche products can be challenging, but we can achieve highly relevant traffic.
Content Creation: Producing high-quality, engaging content (like blog posts) that stands out and adds value to users while aligning with SEO best practices.
Technical SEO: Ensuring that the site is technically sound—fast-loading, mobile-friendly, and equipped with proper metadata and structured data—helps enhance user experience and improve search visibility.
Backlink Building: Creating high-quality backlinks from authoritative sources (such as WordPress, Tumblr, Medium, etc.) is essential for improving domain authority and search rankings.
User Experience (UX): Working on site navigation, streamlining the checkout process, and reducing bounce rates is key to enhancing overall SEO performance.
Increased Inbound Backlinks from 3.2k to 10k
Developed strategic internal backlinks from high-authority pages to boost both page and domain authority. Securing quality backlinks from reputable websites leads to a natural ranking increase, more referral traffic, exposure to new audiences, and, most importantly, a significant sales boost!
Rising Trend in Organic Performance: 8 Keywords in Top 3, 44 in Positions 4-10
"Organic Keywords Trend" refers to the pattern of growth or decline in the number of organic keywords a website ranks for over time, reflecting its SEO performance.
1094 Organic keywords Ranking Improved over the period
97.55% of Traffic Driven by Organic Strategies, with Only 2.45% from Paid Campaigns
SFMart Sees Explosive Growth!
- Visits surged by 426.61%, with 1.1K total.
- Unique visitors skyrocketed 367.13%, reaching 1K.
- Pages per visit jumped 18.9%, boosting user engagement.
- The average visit duration doubled 100%, now 1:13.
- The bounce rate improved by 17.6%, keeping more users engaged.
Top Keyword Rankings on Google Search
When we started working there were 120 pages indexed. We can see that 287 Pages of the website are indexed by Google which means it will increase visibility on Google SERP.
Ranking: 1st position
Ranking: 2nd position
Ranking: 1st position
Ranking: 4th position
| Keywords Ranking | After | Before | Date |
|---|---|---|---|
| Glutinous Millet Flour | 1 | 6 | Aug 2024 |
| Sorghum Milo Flour | 1 | 6 | Aug 2024 |
| Organic Sweet Rice Flour | 5 | 10 | Aug 2024 |
| Organic Brown Rice Flour | 5 | 8 | Aug 2024 |
| Bulk Brown Rice Flour | 5 | 9 | Aug 2024 |
| Bulk Quinoa Flour | 6 | NR | Aug 2024 |
| Organic Coix Seed | 1 | 8 | July 2024 |
| Hulled Buckwheat Tea | 1 | 5 | July 2024 |
| Sun Dried Moringa Seeds | 1 | 7 | July 2024 |
| Organic Moringa Seeds | 5 | 11 | July 2024 |
| Organic Black Barley | 5 | 9 | June 2024 |
| Organic Crushed Thyme | 1 | 7 | June 2024 |
| Sundried Ruby Beet Tea | 2 | 4 | June 2024 |
| Organic Buckwheat Tea | 3 | 10 | June 2024 |
Total Sales Increased by 993% in Just One Year
Tracking Success: How Google Analytics and Webmaster Tools Tracked Keyword Rankings Status
Google Analytics performance report shows improvement in website users, session, Event Count of users etc.
Our input helps improve Google Search for websites. See below the search results,
Explosive Growth in Revenue: A remarkable 1,232.1% increase from organic search, fueling an incredible boost in sales.
Sessions Increased by
169.47%
Event Count Increased by
316.03%
Total Revenue Increased by
1232.1%
Google Search Console
Google Search Console The Google Search Console performance report, the graph shows the improvement of Clicks, impressions and Average Click-through Rate.
Conclusion
Through our collaboration with SFMart, we've achieved remarkable improvements across their online presence. By increasing organic traffic by 100%, securing top 8 rankings for key search terms, and landing 44 additional keywords ranking between 4 to 10th position, we have effectively tackled the highly competitive organic food market. These accomplishments aren't just numbers—they translate to tangible growth, such as enhanced brand visibility, stronger user engagement, and higher conversion rates. As we continue to refine our strategy, we are confident that SFMart will maintain this momentum and further solidify its position in the market.
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