Boosted UAE Search Results for Beauty Store in 120 Days
Project: Beautillicious
Target country
UAE
Facts
Enhance Google visibility to ensure the correct Beautillicious store appears.
Beautillicious SEO Case Study
Beautillicious understands that your health and beauty are top priorities, which is why they offer products with the finest natural and organic ingredients to make a positive difference in your life. For their littlest customers, they have a special range of products for newborn babies, ensuring that their delicate skin is nourished and protected.
Bluetech IT Services has been assisting Beautillicious with its SEO and website optimization challenges. Our company specializes in comprehensive Digital Marketing services, with a strong focus on SEO. We employ advanced frameworks and strategies to enhance site traffic growth, analyze user behaviour, and perform continuous daily monitoring to ensure optimal performance and sustained improvements.
The Business Challenge
The challenge lies in the store name itself, as there is a similar store with a slightly different spelling already in existence. When searching for Beautillicious, it's common to encounter a different store due to minor spelling variations. Our primary objective is to enhance the visibility in Google search results to ensure that the correct store is prominently displayed.
Increased inbound links
We implemented strategic internal backlinks from highly authoritative pages to enhance both page and domain authority. Naturally acquiring quality backlinks from high-authority websites leads to a significant ranking surge, increased referral traffic, a broader audience, and, most importantly, a boost in sales!
Keywords Ranking Improvement
Ranked four competitive keywords in just 4 months.
Ranking: 1st position
Ranking: 4th position
Ranking: 6th position
Ranking: 7th position
Domain Authority and Page Authority
Domain Authority (DA) is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results.
We have also improved our Domain Authority.
Before
After
Cannibalization
No Cannibalization Error
Keyword cannibalization is an SEO problem that arises when multiple pages on a site compete for the same Google rankings. This can negatively impact our Google page ranking because when cannibalization occurs, search engines like Google struggle to determine which content to rank higher. As a result, Google may inadvertently prioritize a web page that wasn't intended to receive higher ranking
Google Search Console & Google Analytics
Google Analytics : Google Analyticsperformance report shows improvement in website users, session, engagement session of users etc.
Our input helps improve Google Search Results for websites. See below the search results,
Improved Google Search Analytics Result
222.22% New User
676.92% Sessions
545.45% Engagement Sessions
Google Search Console Insights: Boosting Clicks, Impressions, and CTR
70% Total Clicks
128.21% Total Impressions
Keyword Rankings Improved by 20% in 120 Days
Challenges
● Challenge from similar store name with different spelling
● Enhance online presence
● Optimize on-page elements
● Conduct an SEO audit to improve performance on Google Search
Strategy
● Implement unique keywords and optimize for brand-specific search terms.
● Identify relevant keywords for the website
Results
In conclusion, our collaboration with Beautillicious has led to significant improvements in their online presence. We achieved a 100% increase in organic traffic and secured top 5 rankings for key keywords. Initially, we faced a challenge due to the store name's similarity to another store with a slightly different spelling. This caused confusion in search results, often displaying the other store instead of Beautillicious. Our primary goal was to enhance visibility in Google search results, ensuring the correct store is prominently displayed. These improvements reflect increased visibility, enhanced user engagement, and a stronger digital presence that resonates with Beautillicious's target audience.
